Federico Luna is Chief Brand & Marketing Officer of Timeline, the Nestlé- and L'Oréal-backed longevity biotech behind Mitopure (Urolithin A). He was Timeline's first non-PhD hire and helped scale it into one of the fastest-growing consumer health brands in the US. Before Timeline, he held roles at Amazon and Procter & Gamble and has worked in consumer goods for over 20 years.