Ewa Hudson is Strategy & Insight Director at ReThink Global, with over 20 years' experience in market intelligence across the health, nutrition and wellness sectors. She specialises in identifying emerging consumer trends, translating complex data into actionable business strategies, and helping organisations understand where science, innovation and commercial opportunity intersect. A recognised industry voice, Ewa is Chair of the NutraIngredients Awards, a Scientific Committee Member of the IPC conference, and a Board Member of Women in Nutraceuticals (WIN).