Jessica Pasco is Commercial Trading Director for Vitamins and Beauty at Holland & Barrett, with over 20 years’ experience in buying and category leadership. She has played a key role in transforming the vitamins category, delivering three consecutive years of double-digit growth. With responsibility for probiotics and gut health, Jessica is passionate about translating emerging science into trusted, accessible solutions for consumers, and exploring the growing role of gut health in supporting long-term wellbeing, healthy ageing and longevity.