
Jack Gayton
Vice President, General Merchandise Manager
The Vitamin Shoppe
As a seasoned retail merchant, Jack translates consumer trends into winning assortments and in-store experiences, balancing innovation with disciplined fundamentals. At The Vitamin Shoppe he oversees brand curation, pricing and promotional strategy, and cross-functional execution across stores and digital. Prior roles across speciality and mass retail inform his pragmatic, customer-first approach to building categories and teams.